This mobile coupon concept by Subway is BRILLIANT! I found this excerpt in a press release from http://www.gambitmobileinc.com/.
Big brands such as Subway have embraced mobile coupons. The thing Subway likes the best about the mobile coupons medium is that it can reach its target audience when that audience is most likely to buy. Subway sends text messages to its opt-in database just before lunch time when workers are deciding where to go for lunch. Receive a mobile coupon and it’s almost already decided for them.
They time their mobile coupons to hit the Smart phones and other mobile devices when your stomach is growling and you are watching the clock for lunch time. I love it!
Give the customer exactly what they need, on a mobile device, exactly at the time they need it.
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Author Kevin Benedict
Independent Mobile Computing, EDI and B2B Consultant
www.linkedin.com/in/kevinbenedict
http://b2b-bpo.blogspot.com/
http://mobileenterprisestrategies.blogspot.com/
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