Digital Transformation Expert Interviews: Cognizant's Jitin Agarwal

An increasing amount of interactions with prospects, customers, employees and partners are occurring via mobile applications.  The experience is a digital experience.  Mobile applications in the B2C (business-to-consumer) space are where researching, shopping, purchasing, product shipment tracking, coupons and loyalty awards are all managed.  Often all the interactions and experiences with a particular brand are digital.  How do large multinational companies manage digital assets across hundreds of channels, markets and dozens of languages and currencies?  In this interview with Cognizant's digital experience expert, Jitin Agarwal we discuss all of these points and the technologies involved.  Enjoy!

Video Link: http://youtu.be/NLYyceD4aww?list=UUGizQCw2Zbs3eTLwp7icoqw



Learn more about AssetServ - The Digital Experience Management solution, at www.AssetServ.com.

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Kevin Benedict

Writer, Speaker, Senior Analyst

Digital Transformation, EBA, Center for the Future of Work Cognizant

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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.