Mobile Apps - Personalizing While Respecting Personal Privacy
All the data I have been reading this week suggest mobile users want and value a personalized experience on their mobile apps or mobile website, but on the other hand they don't like giving up their personal data. That means it is imperative to find the right balance so a mutually satisfying relationship can be fostered. As we all know, the more data you have on an individual, the easier it is to configure a personalized experience. In a fresh Cognizant survey this week involving 5,000 participants, 68% reported they are willing to provide information on their gender, 55% their age, and 65% their brand and product preferences, but the majority are not in favor of volunteering much else. That is an interesting answer since 80% of the same survey participants belong to one or more loyalty and rewards programs, and the biggest reasons according to 74% are the points or rewards for each dollar spent . The second biggest motivation was automatic discounts for loyalty program me