How Do Mobile Experts Use Mobility and What Does it Mean for Retailers?
One hundred percent of mobile experts in our recent survey of 108 mobile experts purchase products online. Ninety percent have purchased products and services using mobile devices, but only 13% use mobile devices exclusively for purchasing products. Forty-five percent typically use only desktops/laptops, and 40% use both equally. These are some of the findings from the survey we conducted in May of 2015. How often do mobile experts purchase products and services using their mobile devices? Only 1% purchase products using mobile devices daily, 30% weekly, 43% monthly and 20% once every three months. Wow! I am a one-percenter!!! I use my Starbuck's app and Apple Pay often multiple times in a day. In another recent survey of 5,000 people in North America that I was involved in titled Cognizant's 2015 Shopper's Survey, we found 73% still prefer using desktops/laptops for online purchases. This does not mean mobile devices were not used in the path-to-purchase jo